The task of outdoor advertising is to attract customers and sell the advertised goods by increasing consumer demand. It is unlikely that anyone will argue that sales growth directly affects the income of the enterprise and its owners. Therefore, advertising in the modern world is determined in business. The key to a successful advertising campaign is not only the image quality and thoughtful texts, but also the level of manufacture of light boxes or other places of placement. The advertising strategy is also of great importance. Ideally, the strategy should take into account the duration of the advertising campaign, its tasks and the size of the budget. To use the outdoor advertising tools correctly, you can contact a specialized company that is professionally engaged in the placement of outdoor advertising. As a rule, customers prefer central city streets while sleeping areas are usually practically not covered. Although, with regard to mass demand goods, their advertising will be most in demand just in sleeping areas. Therefore, when choosing a strategy for accommodation, the main emphasis should be made on categories of the population, which include potential customers of the company. To decide on this parameter, it is necessary to focus on the results of consumer demand for a particular product or service. It is necessary to understand that the popularity of the goods will directly depend on the number of advertising shields or signs located in the city. The quality of advertising also has a great influence: the originality of the idea, a spectacular presentation, the use of the attention of lighting elements attracted the attention of the effective and, at the same time, inexpensive options are advertising from neon letters. It will be easy for consumers to remember the laconic, but drawing attention to the sign. However, it must be understood that modern technical capabilities allow you to implement the most complex and bold ideas in advertising campaigns. Remember that no matter how interesting, bright and creative it is your advertising, if it is illuminated in the dark, then you lose some of the potential customers, who simply cannot see your proposal. Placement of light advertising is good because it allows you to sell the goods literally around the clock. In order not to worry about the search for a successful backlighting option, it is worth giving preference to neon letters or light boxes. Establishing the costs of an advertising campaign will help uniform coverage of a potential audience. Experts believe that up to 30 outdoor advertising shields can be placed in the city, this will help to achieve the desired effect. In general, the strategy for placing outdoor advertising is a rather complicated process, which includes not only calculations, but also the creative part. That is why the best solution here will be an appeal to professionals with extensive experience and reputation in the market. this is cryptocurrencies