The logo is, in fact, the "coat of arms" of the organization, the vocation of which is to evoke pleasant emotions and influence the acceptance of the company by society. The logo reflects the meaning, essence and goals of the company it represents.
The main purpose of the logo is to inspire a positive image, thanks to which positive emotions pop up in your head when you mention the brand. The task of the logo is to distinguish your brand from the list of competing ones.
The main function of a logo is to influence a person and, with the help of emotional influence, cause him to stimulate brand memorization. It should look good and bring to the attention of consumers the basic information about the company, be unique, original and inimitable.
What types are there
There are the following types of logo:
1. Graphic. The main component: symbols and signs, often made in a free form. A good option for brand promotion in a competitive market.
2. Text. The main components are text or an abbreviation, for example, Google, NASA, etc. One of the important criteria when using text logos is the correct font.
3. Mixed. Logos of this type use text and an image. It can be bright or dim, with or without a background, with a certain shape or shapeless. It doesn't matter, because the main criterion is to attract the attention of society.
The successful choice of the color palette for the logo depends on how the brand will be perceived by a person on an emotional level. Everyone knows about the importance of the first impression, and psychologists have long noticed that the right color causes positive emotions.
Font Selection
The font used in the logo also occupies one of the most important positions of positive perception than its other components. The font should be chosen taking into account the goals and activities of the organization. For example: a serious brand that uses inappropriate, perky and childish fonts in its logo looks at least silly.
A few tips when choosing a font:
• if the main focus is on graphic finishing, the font should look organically in the picture and not attract attention to itself;
• the simpler the text on the logo, the better the whole picture is perceived;
• relevance of the logo. The company may change over time, expand, and the logo should be relevant in a few years;
• ignoring margins. It is necessary to leave free space between the words, because if you do not do this, the logo will look untidy and cramped;
• you cannot combine more than 5 fonts in one logo. It looks ugly.
Finally, before creating a logo, it is worth monitoring competitors. It is worth remembering that the main task of the logo is to distinguish your brand from the rest and be original. Okuyucularımız için güncel ve çalışan casino promosyon kodlarını toplamak istediniz. İsteğinizi yerine getirdik ve artık promosyon kodu depozitosuz bonuslar sayesinde çevrimiçi casinolarda risk almadan oynamanın tadını çıkarabilirsiniz.